Business Overview
This is an established Australian sports nutrition and wellness brand specialising in protein powders, collagen, creatine, amino acids and functional nutrition products. Founded in 2002, the business has grown into a profitable and scalable operation with more than 20 years of continuous trading, a recognised product portfolio and a loyal, repeat-buying customer base.

The business sells through two established channels, a proven direct-to-consumer e-commerce store and a longstanding wholesale network of health food retailers and independent stores.

Key Performance Metrics

• Repeat Customer Rate: 61.1% over the trailing 12 months
• Avg Order Value: approx $165
• Email Subscribers: approx 6,000
• Channel Mix: approx 58% direct-to-consumer, approx 42% wholesale
• Trademarks Owned: 14

Operations
The business is owner-managed across sales, product, e-commerce and general management. Products are made through established Australian contract manufacturing arrangements using the business’s own formulations. Key manufacturing pricing is locked under a 12-month commitment, giving a buyer short-term cost certainty. The e-commerce channel runs on an established platform with automated order confirmation and fulfilment communications, driven by organic search, repeat customers and email, with paid ads used around key promotions.

Product Offering
A broad portfolio across whey protein, plant-based and vegan protein, Australian collagen, creatine monohydrate and amino acids, plus protein confectionery and functional products. Positioning includes clean-label attributes such as grass-fed, sugar-free, gluten-free and GMO-free where applicable, with additional formulations and product concepts already developed.

Competitive Advantage
More than two decades of brand equity and customer recognition, owned formulations and specifications, a portfolio of trademarks, and established Australian contract manufacturing with locked pricing. The diversified direct-to-consumer and wholesale model reduces reliance on any single acquisition channel.

Growth Opportunities

• Expand retail distribution into larger health retailers, pharmacy, grocery and fitness channels
• Scale direct-to-consumer acquisition and retention across proven categories
• Develop export and international distribution off the Australian-made positioning
• Commercialise additional product concepts already in development
• Leverage brand and trademark portfolio to enter new categories
• Strategic buyer synergies across purchasing, manufacturing, warehousing and logistics

Assets Included

• Business name, brand and creative assets
• Portfolio of 14 trademarks owned by the business
• Domain names and website
• E-commerce store and associated digital assets
• Customer database and CRM
• Established wholesale and supplier relationships
• Product portfolio, formulations and specifications

Why Acquire
A rare chance to acquire an established, profitable sports nutrition platform with 20+ years of trading, a 61.1% repeat customer rate and owned IP, rather than building a brand from scratch. Established contract manufacturing with pricing locked for 12 months gives a buyer cost certainty from day one.

Reason for Sale
The owners are pursuing a complete divestment following a change in personal and lifestyle priorities.