This summary outlines the sale of a unique brand specializing in wooden watches and Apple Watch straps made from reclaimed furniture wood. The sale emphasizes speed and simplicity, requiring completion within 60 days of an accepted offer. The founder will provide consulting support during the transition period. This opportunity arose after a previous potential acquisition failed, prompting the founder to seek a buyer who can inject new energy into the business. The brand is distinguished by its commitment to environmental sustainability, with initiatives like planting trees, offsetting carbon emissions, and removing plastic from oceans. Its offerings are supported by a trademarked brand, a strong IP portfolio, and robust SEO developed over six years, boasting significant organic traffic. Marketplace partnerships with notable UK retailers provide additional distribution channels. The business boasts an impressive 87% gross margin and an efficient, automated fulfillment model that can be easily reinstated for hands-off operation. Financially, the business was deliberately grown from 2020 to 2024, with a subsequent restructuring in 2025, which reduced costs by 47% year-on-year and achieved a 34% net profit margin. The asking price comprises the outstanding director's loan and one-time net profit for 2025. The transaction includes transferring all business assets without a premium and is debt-free, apart from a minor Shopify advance. The founder will retain a non-voting equity stake, aligning interests but allowing the buyer full operational control. The brand is well-positioned within the flourishing UK watch and sustainable fashion markets, with significant growth projections.