An established eCommerce brand in the DACH region specializes in barefoot footwear and has a robust presence in Germany, Austria, and Switzerland. The brand, which operates on a scalable Shopify platform, has recorded roughly €1.67M in trailing twelve-month (TTM) revenue, with a TTM net profit of €353K. Its operations are inventory-light, utilizing a dropshipping fulfillment model with suppliers based in China, effectively minimizing working capital requirements. With a large customer database exceeding 160,000 individuals, the brand leverages diversified acquisition channels such as Meta Ads, Google Ads, SEO, social media, and email marketing to fuel its activities.
The business offers 87 distinct products for men, women, and children, all emphasizing comfort and natural foot movement. It's supported by a lean team handling customer support, media buying, and email marketing, and the owner's weekly involvement involves about 15-20 hours focused on strategic oversight and growth planning.
Financially, the brand experiences seasonal fluctuations, with stronger sales during spring and promotional periods like Black Friday. Its strategic growth ambitions include potential expansion into other European markets such as France, Italy, and the Netherlands, involvement in major marketplaces, and product line diversifications.
The company is being offered for sale, inclusive of its operational system, customer database, and digital assets. The seller promises up to 30 days of post-sale support. This opportunity is suited for buyers interested in a profitable eCommerce brand with established systems and significant growth potential in Europe.