The featured beauty brand is a vegan, cruelty-free business operating through two established Shopify stores in Australia and the United States, alongside a newly initiated Amazon US FBA channel. Since its original launch in 2015, the brand has been under new ownership from 2024. It boasts a substantial digital presence with over 54,700 Instagram followers and a strong foothold on other social media platforms. The brand's product lineup is notable for its clean, minimal-ingredient formulations, distinguishing it within the saturated beauty market. Its hero product, the Bronze Shimmering Body Oil, received noteworthy recognition by winning a beauty award in 2021. The business includes approximately $48,000 in sellable inventory and a significant email subscriber base of over 15,000 verified users, with an additional 35,000 legacy contacts available pending re-permission. An established email marketing automation system using Klaviyo and a comprehensive content library enhance its marketing capabilities. Operating on the latest Shopify architecture, the business benefits from modern, efficient e-commerce infrastructure with low technical debt. The Amazon Brand Registry enrollment further ensures brand protection and extended advertising functionalities. A unique opportunity exists for expanding B2B wholesale relationships, presenting potential for growth. Current operations are manageable at 10-15 hours per week, hinting at scalability with increased dedication. Financially, the last year shows a revenue of approximately $11,100 against a loss of around $8,000, attributed to investments in new ventures rather than sustained trading conditions. The asset sale primarily encompasses inventory, digital platforms, content, and marketing systems, offering a ready-to-go foundation for a new owner.