The business in question offers a fully functional, ready-to-launch platform focused on DNA-based nutrition and fitness. It includes two revenue models: a $499 one-time purchase for DNA kits and a $19.99 monthly subscription for ongoing AI coaching via an app. The app, featuring a built-in AI coach named "Coach Max," allows users to log food and receive personalized plans and support 24/7. A DNA-personalized engine generates customized meal plans and workout routines based on the results of an at-home cheek-swab kit. Additionally, a companion app, FitFormula, is available independently with a 7-day free trial that converts to the same monthly subscription rate. The business is set up with an affiliate program to enhance growth, offering customizable commission rates. The technical stack consists of a modern setup with React for the web app, Supabase for data management, Stripe for billing, Render for backend processes, and Vercel for hosting. This setup ensures minimal day-to-day upkeep and no need for inventory beyond lab-fulfilled kits. Currently in an early-inception stage, the business has completed all necessary components such as the store, checkout system, app, and affiliate program. It has sold one kit in person, validating the offer but leaving significant room for growth given the absence of online acquisition efforts. Financially, the business is pre-revenue online, with operational costs mainly covering hosting, Stripe fees, AI usage, and potential ad spending. All necessary assets, including source code, are included in the sale, making it an attractive opportunity for a new owner to capitalize on marketing and customer acquisition.