As of August 2026, a mobile application designed to assist people through breakups is generating $564 in monthly recurring revenue (MRR) from 35 active subscribers, with a profit (seller's discretionary earnings) of $6,580 over the past 12 months based on $8,023 net revenue. If July's performance is annualized, it projects a slightly lower annual profit of $5,796. The app has minimal running costs of approximately $94 per month and requires almost no time commitment to maintain. It achieves around 590 organic App Store downloads monthly, leading to about 460 registered accounts without any marketing expenditure.
The app, launched in February 2023, features an AI chat companion, CBT and ACT exercises, mood tracking, and an anonymous community. It has 23,053 registered users, maintains a 4.7-star rating in the App Store, and offers a premium subscription at $24.99 monthly or $42.99 quarterly. Despite its initial success, revenue has fallen by approximately 78% since its peak MRR of $2,454 in August 2024, partly due to a high churn rate of around 40%.
The seller underscores the potential for monetization improvements as no A/B testing of the paywall or email campaigns have been conducted, and no funds have been invested in paid user acquisition. The sale includes the app's full source code, App Store transfer, trademark, domain, community, and several social media assets. The purchase requires cash through escrow without earn-outs or holdbacks. The transition includes a transfer runbook, credential handover, and 30 days of email support. A comprehensive data room is available under NDA, with figures stated net of Apple's commission and adjusted for reduced running costs post-July 2026.