The business being discussed is an online store operating on a dropshipping model, enabling the owner to avoid costs associated with inventory, warehousing, or shipping. It is a solo-operated venture with no need for payroll or staff. Over the last 12 months, the business has reported revenues of $51,537.36 and a net profit of $16,717.24, maintaining a gross margin of 50% and a net margin of 32.4%. The store has been active since May 2022, attracting about 10,200 monthly site visits, with 2,113 email subscribers and a 35,000-strong Instagram following.
The business operates on a Shopify platform, with all orders fulfilled through dropshipping suppliers, pricing products at approximately twice the supplier cost. There is no expenditure on paid advertising; all marketing efforts are organic, managed by a single individual who leverages email newsletters, browser push notifications, and social media posts.
The sale includes the Shopify store, active supplier relationships, domain name, social media accounts, and a customer subscriber list, along with transition support. The owner intends to sell as part of a portfolio cleanup to focus on the wellness industry. Growth opportunities for a potential buyer include expanding sales channels, introducing paid advertising, broadening the product catalog, and implementing enhanced marketing strategies. The asking price for the business is $27,000, and the opportunity reflects the store's current online sales channels without additional marketplace involvement.