An established horse-lifestyle brand has been organically developed into a significant Facebook presence since late 2022. The creator has devoted 4-6 hours daily to overseeing the community, focusing on content creation, engagement, and product promotion without spending on advertising. The sale includes three main assets: a Facebook Page with over 93,000 followers, a related group with more than 53,000 members, and a broadcasting channel recently launched to connect with about 500 followers directly. The primary audience is female and aged 40-65+, predominantly based in the United States.
The Facebook Page has garnered millions of organic views, approximately 4.8 million over the last 90 days, primarily through Facebook Feed and Reels. The content strategy relies on AI-generated artwork and original photography, ensuring originality and engagement. Commercially, the brand has explored monetization since late 2024, generating revenue through various platforms, including Shopify and direct orders facilitated through Facebook. Although the associated ecommerce stores are not part of the sale, documented sales include over $5,400 on Shopify and $2,800 on ShopBase.
The brand creator is now seeking a buyer experienced in equestrian products, lifestyle goods, or digital media, who can capitalize on this established community and its proven commercial potential. The buyer will benefit from the existing organic reach, monetization capabilities, and documentation supporting the audience's revenue conversion abilities. The seller is willing to provide Facebook Insights and other relevant information to qualified buyers.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More