Founded in 2019, Magnolia Skin Essentials is a handcrafted skincare brand designed specifically for mature and post-menopausal skin. The business is fully developed with approximately 17 proprietary product formulations, extensive branding, customer loyalty, and a seven-year track record of success. All aspects of the business, including the intellectual property, are ready to transfer to a new owner.
The brand's core asset is its exclusive formulations, crafted by a skilled cosmetic formulator, which provide a ready-made, market-tested product line. Over seven years, the brand has served 224 customers with 633 orders, consistently maintaining customer loyalty and exhibiting significant sales growth. Transitioning to a direct-to-consumer model through an online store during the pandemic, the brand enhanced net sales by 151%.
The business boasts strong unit economics, with each product achieving a gross margin between 70 to 91%, a minimal inventory investment, and low overhead costs. The brand's multi-channel presence includes online sales, pop-up shops, seasonal markets, and boutique partnerships.
The sale of the business includes proprietary formulations, brand assets, the online store, customer lists, packaging inventory, and all associated social media and supplier relationships. Transition support and training are also part of the offer. The business has generated approximately $36,155 in combined lifetime revenue across all channels.
Growth opportunities abound for potential buyers, particularly in marketing, SEO, and social media, which have not been thoroughly pursued. Expanding wholesale distribution, launching new SKUs, and establishing subscription services present additional avenues for increased revenue. The asking price of $17,000 reflects the established foundation and potential for expansion, emphasizing the brand's intrinsic value beyond current earnings.