A nutrition company, founded in 2017, has distinguished itself within the competitive health supplement market by prioritizing transparency and trust. It offers practitioner-formulated products free from proprietary blends, with rigorous third-party testing and published Certificates of Analysis. Operating primarily through Shopify and Amazon, the company successfully generated $6.06M in revenue and $1.13M in EBITDA over the past year, maintaining a strong 62.8% gross margin. The brand carries 43 branded SKUs and offers a subscription-based model yielding $171,000 in monthly recurring revenue, illustrating robust customer retention and lifetime value metrics.
The business's success is underpinned by its diverse sales channels: 58% through direct-to-consumer sales and wholesale via Shopify, with the remaining 42% through Amazon, focusing on health-conscious U.S. consumers, predominantly women aged 30–60. Marketing efforts leverage Amazon, Meta, and Google Ads, alongside a substantial email list and active social media presence, with significant growth opportunities identified through TikTok and retail distribution expansion.
Operationally, the business utilizes an experienced remote team and a sophisticated supply chain managed by U.S.-based partners. It includes $1.1 million in inventory, managed through efficient forecasting to align with market demands. The asset-light model facilitates seamless nationwide distribution and positions the business as an attractive acquisition opportunity, with outlined growth potential across international markets, new product launches, and enhanced subscriptions. The founders, poised to pursue new ventures, offer transition support to ensure continuity and future growth.
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