Established in 2019, this company focuses on digital wellness offerings through a proprietary mobile ecosystem available on iOS and Android. It provides personalized habit-building programs, behavioral coaching, biohacking tools, and performance optimization solutions, thriving on a subscription-based revenue model. Over the past twelve months, it achieved approximately $11.8 million in net sales, with a monthly recurring revenue (MRR) of $1.28 million. The company's financial growth is robust, expanding from $2.3 million to $8.6 million in net sales from FY2024 to FY2025, largely driven by an 88% subscription renewal rate.
The platform benefits from a vast audience with over 4.34 million email subscribers and 805,000 Instagram followers, enhancing its marketing and customer acquisition efforts primarily through Meta and Google ads. With significant past investment in advertising, it realizes a 131% net ROAS. Despite its reliance on paid media, untapped avenues like SEO, content marketing, and various partnerships offer future growth opportunities.
Offering diverse services, the company addresses areas such as AI-powered routines, addiction cessation, and biohacking protocols. Financially stable with $1.28 million MRR and forecasting $17.8 million in net sales for FY2026, the business presents a promising acquisition opportunity. Its operation involves 26 full-time and 16 part-time employees, underpinned by advanced technology infrastructure. The sale includes all necessary digital assets, proprietary software, and extensive transition support, offering a strategic entry into the wellness technology space with proven success and substantial expansion potential.
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1. Agreements & Contracts.
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2. Conduct Due Diligence.
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