A rapidly growing direct-to-consumer wellness brand specializing in organic castor oil has made a substantial impact within the online-first market targeting health-conscious individuals in the US and UK. The company differentiates itself with a USDA Certified Organic cold-pressed castor oil, complemented by a unique roller applicator for improved user convenience. The subscription-based model accounts for approximately 61% of the revenue, ensuring stability and high customer lifetime value. Predominantly serving markets in the USA and UK, the brand also exports to over 40 countries. The brand’s marketing strategy focuses on Meta and Google Ads, leveraging user-generated content and creative testing. Opportunities for growth include expanding through TikTok, influencer marketing, and Amazon. A hero SKU supported by a 16-product lineup addresses user convenience and shows strong repeat purchase behavior. The business's robust unit economics include a 3.05x LTV to CAC ratio and an average order value of $43. It reports $2.3M in annual revenue with a 23% net margin. Operating efficiently with minimal owner involvement and outsourced roles, the brand benefits from well-documented workflows and scalable supply chain operations. Growth opportunities abound through creative expansion, Amazon, Google Ads scaling, and product line diversification. The sale includes numerous assets, such as the Shopify store, social media accounts, and a substantial customer database. This acquisition represents a significant opportunity for growth in the wellness industry, harnessing a proven subscription model and potential for international expansion.