The beauty-tech brand, anonymized here, has been in operation for 2.5 years, earning over €556K in trailing twelve months (TTM) revenue and around €160K in TTM net profit. It has shown an 81% increase in revenue from 2024 to 2025. With a robust repeat customer base, 35% of 2025 orders were from existing customers, and their average order value (AOV) stands at €110.95, leading to a customer lifetime value (CLV) of €250.75. Email marketing through Klaviyo contributes 38% of revenue, with a significant year-over-year uplift. The brand operates with high product margins and fully automated fulfillment.
The business functions with minimal owner involvement, requiring only 8 to 10 hours weekly, supported by a dedicated customer service employee managing 90% of inquiries. Growth opportunities include international expansion and diversifying marketing strategies and partnerships. Operationally, it uses a streamlined Shopify stack, and the owners spend limited time on creative and supplier coordination.
The core demographic is women aged 35 to 65, prioritizing quality skincare and at-home beauty treatments. Financials indicate robust growth and profitability, with plans for future expansion into other European markets and utilizing new advertising channels. The business is being sold due to the owners' commitment to other ventures, though considerable infrastructure and customer bases are already in place, presenting opportunities for future growth under new ownership.
The sale includes various business assets, including domain, trademark, and supplier contacts, with potential to explore additional European markets and advertising channels like TikTok and Google, as well as restructuring options for tax efficiency.
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2 transactions totalling USD $126,500
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