The Shopify e-commerce brand, focused on the kids and parenting niche, was established in early 2025. Operating primarily in Italy, Spain, and France, the brand embraces an inventory-free dropshipping model and targets mothers aged 30+. With a revenue of €321,251 and a net profit of €32,916 for the trailing twelve months, the brand boasts a strong email list of 26,000 subscribers. The products, which include items like ergonomic pillows, training pants, and a U-shaped sonic toothbrush, are marketed heavily through Meta Ads, supported by a solid email marketing strategy with a 34% open rate. Operating with about 10–15 hours of weekly management, the automated fulfillment via supplier allows the buyer to avoid inventory hassles. The sale encompasses assets like the Shopify store, domain, social media accounts, and a comprehensive suite of creative and operational SOPs. Marketing is primarily conducted through Facebook, Instagram, and email, with significant support for post-sale transactions and training provided to the buyer. The brand shows potential for growth through product expansion and geographic market extension into other European markets. It offers robust operational processes that minimize dependence on the founder, and the seller promises continued support post-acquisition. With systems in place and clarity for future scaling, the business is poised for further growth under an enthusiastic new owner who can harness its potential in advertising and market expansion.