The business in question is a home-based operation with a digital storefront that has been active for several years. Key details include a domain registered since the year 2000 and a Shopify store running since 2016, which has facilitated a steady stream of sales alongside an Amazon listing. The business boasts a well-recognized product name and maintains a substantial customer base, with 2,200 emails on its Shopify list and records of 8,000 previous customers stored in a QuickBooks file. The target demographic comprises primarily of cat owners, many of whom are repeat customers and express high satisfaction with the products, as evidenced by numerous unsolicited testimonials.
The business has a simple fulfillment process based at home, primarily involving mixing to prepare orders. Financially, the business has shown an average annual sales figure of $9,649 over the past decade, with a five-year average slightly lower at $7,618. The peak sales year was 2015, with revenue reaching $16,032.
The owner, who has been involved since the inception of the business, is now 78 years old and also works as a realtor. Due to increased age and time constraints, there is less involvement, prompting the decision to sell the business. The opportunity is ideal for someone looking to supplement an existing product line or seeking a manageable, home-based business for supplementary income. The current owner is open to assisting with the transition process to ensure a smooth handover to the new proprietor.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More