A business, developed over six years, offers a daily greens-based all-in-one formula, supported by research and analysis. Initially hindered by fulfilment issues rather than demand, these challenges have been resolved, with £10,000 worth of new inventory now available. The average order value (AOV) recently increased from £40 to £60, with unit economics showing a £10 product cost and £5 third-party logistics fee, resulting in a 60% gross margin. The business has 50 subscribers using an auto-ship service, some of whom have been customers for over 36 months.
The company's marketing assets include 1,500 email contacts, 4,000 Instagram followers, and 5,000 pixelled website visitors. Over 30 content creators actively promote the product, and the stock is available through an online natural products retailer. The business is equipped with Shopify and dormant Amazon UK & EU Brand Registry accounts. The sale includes trademarks, formulas, supplier contacts, standard operating procedures (SOPs), online stores, a creative library, email and pixel data, and inventory at cost price.
The ideal acquirer would be an Amazon FBA consolidator, direct-to-consumer operator, or contract manufacturer looking for a turnkey brand with a history of repeat purchases and compliance with UK regulations. The proposed deal terms involve purchasing the brand for £35,000 or best offer upfront, which includes inventory and intellectual property, with an optional 30% royalty on Amazon or direct-to-consumer revenue for 18 months, capped at £100,000. The founder offers a 30-day transition period for the new owner.