An eCommerce professional with over 15 years of experience is selling a successful Christian apparel brand due to a shift in focus towards consulting for other high-revenue brands. This nine-year-old business, which operates primarily through direct-to-consumer sales and a print-on-demand supply chain, has generated over $900,000 in sales over the past year, contributing to a lifetime revenue exceeding $7.3 million. The brand has fulfilled over 180,000 orders and boasts a strong customer base, including 48,000 email subscribers and 12,000 Facebook group members. Additionally, the business has a vast collection of unique Christian-themed designs.
The business is highly scalable with low overhead, requiring the owner to work less than 10 hours per week. Key owner responsibilities include managing promotions, overseeing ad performance (with optional external support), addressing high-level customer service issues, participating in design refreshes, and uploading new designs. Recently, the brand launched on a wholesale platform, presenting further expansion opportunities.
Regarding customer activities in the past year, the store had 14,620 total customers, with 89% being first-time buyers. The average spent per customer was $72.57, with an average of 1.5 orders per customer. Financially, the brand's print-on-demand model supports strong profit margins, although these were temporarily affected by a "Free Tee with Every Order" promotion aimed at acquiring new customers. The business observes significant sales peaks in Q4 and Q2, with Q4 being notably profitable, generating $550,000 in sales last year. Despite a post-holiday dip, the brand quickly recovers by March, maintaining a Shopify conversion rate above industry averages.