The eye snapper is an innovative product catering to the amigurumi sector, recently securing a patent with a trademark in progress. Marketing through social media has been successful, managed by a dedicated individual from Canada. Products are crafted using 3D printing and assembled by the owner, family, or community contractors. Fulfillment is managed by a partner located in Linden. The customer base is global, with a significant presence in the USA, consisting of loyal followers and positive testimonials. The brand experienced rapid success and growth upon its launch in late 2024. However, the lengthy patent process allowed for product imitations by other companies, particularly from China, impacting market share. Despite slowed sales due to these counterfeit issues, finalization of the patent is expected to mitigate competition. Trademark approval remains pending. The current owner, also the product's creator, is open to staying on as a consultant or employee, focusing on product innovation and operational guidance. The marketing manager is similarly inclined to continue in her role. There is a need for business acumen to steer the company forward, with a particular emphasis on legal expertise regarding Trademarks and patents. Strengthening marketing efforts and addressing competitors infringing on intellectual property rights are seen as vital steps to boost sales and reclaim market position.