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Ecommerce Lifestyle
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Established European D2C brand in the baby & toddler equipment niche with a decade of trust and customer loyalty. The business operates with owned inventory, an in-house logistics setup, and a fully custom back-office ERP developed to scale. Over 65,000 customers, strong supplier relationships (including premium brands), and a consistent track record of revenue growth.
Key strengths include high repeat customer rate, strong average order value, and a lean, profitable structure post-reorganization. Expansion opportunities include B2B, international markets, SEO, and paid acquisition scaling.
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10 years of operating history in a stable, recession-resistant niche (baby and toddler products, ages 0–4)
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€2M+ in annual revenue for 2024, with consistent year-over-year growth
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Lean and profitable structure following a 2024 team restructuring
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Fully custom ERP system integrated with logistics, invoicing, and customer/order management
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Internal logistics with ~1,200 SKUs in stock and ~5,500 active listings
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65,000+ GDPR-compliant customer email contacts and a repeat purchase rate of ~20%
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Significant untapped growth potential in B2B sales, SEO, paid acquisition, and international expansion
Ecommerce Lifestyle
Contact Flippa for Price
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Our vetting team has reviewed this listing and verified:
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The seller has also connected the following data integrations:
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Google Analytics
Payment Methods
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