A Canadian ecommerce brand specializes in selling DIY flavour concentrates, base liquids, and specialty baking supplies via its online platform. Established in 2014, the brand has cultivated a niche clientele of hobbyists and B2B customers that include home bakers, wineries, and confectionery manufacturers. The business distinguishes itself through quality products, educational content, and a focus on customer support. It manages production in-house, allowing for strict control over product quality and customer experience. Key financial figures include an annual revenue of $199,779.77 CAD, a gross margin of 50.7%, and a repeat customer rate of nearly 48.38%. B2B sales account for 14.2% of total revenue. Operating on minimal owner involvement of 10-15 hours per week, the brand has established robust supplier relationships that can be seamlessly transferred to a new owner. Sales are primarily generated through the business's Shopify store, with additional revenue from B2B orders and the Shopify Shop app. The business has significant opportunities for growth, including expansion into the US market, enhanced use of its extensive email list, development of its B2B channel, and improvements to its loyalty program. The business is run by a husband-and-wife team who are open to assisting with the transition post-sale. Assets included in the sale are the ecommerce platform, social media accounts, customer contact lists, and existing business relationships. Key tools include Shopify apps that streamline operations. Growth potential lies in market expansion, email marketing, and leveraging existing content and SEO assets to attract more organic traffic.