The business, established in 2004, has achieved $25 million in lifetime revenue, primarily selling through an online marketplace without ad spend. It offers a premium domain, a 25,000+ active subscriber list, and an optimized Shopify store, providing growth opportunities with effective marketing. The company is overstaffed, suggesting potential for cost reduction and improved profitability. Growth prospects include optimizing PPC campaigns, enhancing SEO, and utilizing social media and email marketing. The sale includes the domain, email subscribers, vendor relations, the Shopify store, and various advertising accounts. Operations are handled by a small team, consisting of a full-time and part-time customer service representative, a part-time bookkeeper, and the owner's involvement. The responsibilities include order processing, bookkeeping, and managing advertising accounts. Dropship suppliers provide the products, and customer service handles returns, which occurs in approximately 8% of orders. Data processing and Shopify developers are engaged for inventory updates and website maintenance. Marketing primarily relies on Google and Microsoft PPC campaigns, alongside sporadic email marketing, but has not been profitable recently. The marketplace channel has been profitable due to organic rankings. Historically, the business was profitable but has seen a decline in revenue and profit over the last couple of years. Growth opportunities include optimizing advertising campaigns, reducing costs, implementing SEO, and leveraging social media and email marketing. The owner is selling the business to pursue interests in the nutritional health industry. Ideal buyers are those with marketplace experience or keen to enhance online marketing efforts.