The business in question is an eCommerce enterprise specializing in high-quality, sun-smart shirts and dresses suitable for various outdoor activities. Over the past year, the business generated $266,475 in sales. In 2023, sales increased by 15%, with a 7% rise in orders compared to 2022. So far, 2024 has shown a 2% increase in orders compared to the previous year. Traffic to the website also rose by 3% in 2023 and has seen a 7% increase in the current year. The average order value has decreased from $146 in 2023 to $126 in 2024. The returning customer rate has improved from 25.62% in 2023 to 28.93% in 2024. The business has over 8,868 contacts subscribed to its marketing platform. Physical assets included in the sale are digital photos, expo flags and banners, a label machine, and existing stock. The enterprise features a wide array of over 500 exclusive designs, catering to family-oriented patterns and noteworthy designs for various themes. Customization options are available for several occasions. The business requires approximately ten hours a week to operate, with an increase during peak months. Duties include handling orders, customer queries, and restocking. The current owner seeks to sell due to personal time constraints. However, they offer three months of post-sale support. Opportunities exist for international expansion and product restocking. There is interest from potential markets in the USA and NZ, and further growth potential in offering new customizable designs. The business represents a promising investment in the Outdoor Clothing industry, with a solid foundation for future growth.