A UK-based supplement brand, operational for seven years, specializes in affordable bone, joint, immunity, and energy health products. Under new ownership since 2019, the company has achieved over £1 million in annual revenue. It operates with a third-party marketing team, in-house customer service, and third-party logistics for warehousing and shipping. With a strategy focused on minimal active management, the business requires just 2-3 hours weekly for standard operations and more time for launching new marketing campaigns. It has a strong UK customer base, with 127,000 customers and a potential market of 30 million over age 40. Significant metrics include a rise in average order value from £37.08 in 2021 to £44.93 and a returning customer rate of 71.97% in 2024. Sales are primarily driven by email marketing (40.43%) and Google marketing (27.62%), with smaller contributions from organic and social media channels. The brand's product range includes 18 private-label supplements, with its top performers being Turmeric, Magnesium, and Collagen. Sales occur mainly through Shopify, with a minor share via Amazon. Operations are managed by a general manager and a support team, allowing owners to focus on strategic and analytical oversight. The owners intend to divest due to other business commitments, with the CEO available to assist during the transition. Growth opportunities include expanding performance-based marketing strategies, introducing premium product lines, and capitalizing on existing high-value products. The company uses two UK-based suppliers since its inception and streamlined order fulfillment routes via Shopify and Amazon platforms.