Founded in 2019 by a well-known practitioner and entrepreneur, this leading online spiritual brand offers authentic spelled products and has garnered a global following with over 90,000 email subscribers and a 70% repeat customer rate. The product line includes spiritual candles, oils, bracelets, perfumes, and ritual tools inspired by ancestral practices. The brand's growth has been driven by organic customer acquisition through a robust social media presence and email marketing, achieving over $7 million in trailing 12-month revenue with an average monthly profit of $127,000. The business boasts a profit margin of 90% and holds approximately $250,000 in inventory. Revenue is primarily generated from product sales, with additional income from online courses and spiritual classes. The brand's rise was marked by a surge in marketing and media exposure, peaking at $10 million annual revenue, and has been featured in prominent media outlets.
Operationally, the business employs 25 staff who manage shipping, production, and customer service, with minimal time commitment required from the owner. Manufacturing is a mix of in-house and outsourced processes, and marketing relies entirely on organic methods. The business is temporarily paused to fulfill pending orders and prepare for future sales. Growth opportunities include influencer marketing, TikTok expansion, and exploring wholesale and international markets. The seller is open to remaining involved under a licensing agreement, ensuring a smooth transition for new ownership, while also pursuing new creative endeavors. Included in the sale are the domain, customer database, inventory, product formulas, trademarks, social media accounts, and a team of experienced employees.