An established brand in the intimates category began in late 2011 to address the market gap between typical sexy lingerie and basic supermarket offerings. The business focuses on comfort-oriented intimates made from premium fabrics, striking a balance between comfort and style, which garnered praise from notable industry publications. Primarily a majority e-commerce business, it also has wholesale and dropship arrangements. Key financial figures include a profit of AUD $101,845 for the 2022/23 financial year, no marketing spend since December 2022, and a subscriber list of 8,105. Recent sales decline is attributed to reduced inventory, but the store is ready for a restock. The average monthly sessions stand at 6,316 with an order value of AUD $104.96. The company stood at the forefront of ethical and sustainable fashion in Australia since its inception. With a strong focus on sustainability, it built a supply chain aligned with these values, earning recognition as pioneers in ethical fashion. The brand enjoys a loyal customer base, with a return customer rate of 47.18%, and has achieved credibility within both fashion and sustainability sectors. Operations are streamlined, requiring minimal daily management and supported by a part-time staff member. Email marketing contributes significantly to sales, with automated flows accounting for a considerable portion of revenue. A refocus on profitability post-2022 has reestablished financial health, and the business is well-positioned for growth, especially in the US market. The sale includes various assets, excluding current inventory. The owner seeks to sell due to relocation and believes the business has untapped growth potential with the right investment and strategy.