This e-commerce venture, launched in June 2022 on the Shopify platform, focuses on a niche arts and crafts product that promotes creativity and cognitive development in children. The business operates with a dropshipping model and has seen significant engagement, processing over 35,000 orders and attracting more than 800,000 visitors to its site. The average order value is $30.56 with a 4% conversion rate. Revenue generation is primarily through Shopify, with customer acquisition efforts centered on ads from major social media platforms.
The business requires minimal daily operational time from the owner, who invests about one hour daily for inventory management and advertising tasks. Customer service and ad moderation are managed by a full-time virtual assistant, who will continue their role post-sale, ensuring operational continuity. The customer base consists predominantly of first-time purchasers, with returning customers constituting 9%. The geographic distribution includes a major portion from the US, alongside notable engagement from Canada, the UK, and Australia.
Several growth opportunities have been identified, including leveraging an untapped email list of 40,000 for marketing, optimizing for SEO, running Google Ads, and expanding the product line to related arts and crafts offerings. The business boasts several unique selling points, such as its niche market status with minimal competition and scalable operations requiring little time commitment. The owner aims to sell to diversify their investment portfolio and pursue other ventures, offering post-sale support to facilitate a smooth transition for the buyer. This opportunity is particularly lucrative given the imminent holiday season.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More