A well-established health and wellness blog, founded in 2009, is up for sale. The blog has achieved an annual revenue of $7,600 with an impressive profit margin of 89%. It boasts a substantial online presence with 22,000 email subscribers and a significant social media following: 82,000 on Pinterest, 122,000 on Facebook, and 11,000 on Instagram. The blog operates on WordPress, generating revenue through ads and affiliate programs. The blog owner suggests that despite low current monetization, there is robust potential for growth by updating content and diversifying income streams. Key challenges include a drop in traffic since 2017 due to Google algorithm changes; however, the owner believes that improved SEO could restore traffic levels. The last email newsletter, sent after a year-long gap, had a good open rate, indicating potential for engagement through regular updates. The owner has managed the blog as a passive income source with minimal weekly input, meaning there has been little new content recently and some effort will be needed to revitalize it. The blog is being sold as the owner is focusing on completing a BFA and has full-time job commitments. Questions about the sale clarify that the site’s photographs are royalty-free, traffic issues were due to a tracking error, and SEO practices have been consistent though recently limited. Top affiliate accounts will transfer to the buyer, but certain ad server relationships will need re-establishing. Interested parties are encouraged to discuss further via private messaging.