The current owner of a thriving ecommerce beauty brand has recently ventured into a new path, limiting their capacity to manage the business effectively. This presents an opportunity for a new owner to take over and grow the established brand, which focuses on coconut oil-based products and sells in the US, Australia, and New Zealand markets. Launched in 2015, the brand has achieved over $1.2 million in lifetime revenue, attracted a social media following of over 70,000, and garnered press coverage and admiration from celebrities and influencers. The brand features eight SKUs, a 3% conversion rate, and an average order value of $82 AUD. The business operates two Shopify stores and manages its own order fulfilment. Products are manufactured in Australia, with additional accessories sourced from China and India. The brand engages in organic social media marketing alongside paid advertisements. It has been featured in renowned publications like Elle and Vogue Australia, and previously stocked by a major retailer. Included in the sale are branded shipping supplies, remaining stock, an exclusive new product formula, and a Dropbox of marketing content. Growth opportunities abound, from adding new SKUs and exploring third-party logistics to expanding on TikTok and Pinterest and penetrating other international markets. Although the brand is currently strong in the US and Australia, there is potential to enter European and Asian markets and consider rebranding strategies to optimize operations. The sale is due to the current owner's changed personal circumstances.