A direct-to-consumer beauty supplement brand focuses on providing a revolutionary solution at the nexus of tanning and inner wellness. It offers a drinkable supplement that promotes a natural tan from within, offering a convenient alternative to topical self-tanners for women aged 25–35. The brand’s primary markets include the USA, Australia, and the UK. Marketing efforts rely heavily on Meta Ads, driving approximately 90% of revenue, with growth opportunities identified in TikTok and influencer partnerships.
Central to its product line is a high-performing hero supplement, offered alongside bundles to enhance average order value and encourage repeat purchases. Its subscription-first model ensures around 55.8% recurring revenue, with a substantial active subscriber base.
The brand demonstrates strong unit economics, with a 12-month lifetime value to customer acquisition cost ratio of 4.3x, supported by solid subscription retention and repeat purchase behavior. Financially, it boasts $2.19 million in trailing twelve-month revenue and a net profit margin of 28%. The business was founded to address consumer demand for efficient beauty solutions, capturing substantial market interest due to its seamless integration into daily routines.
The founder is selling to focus on other ventures but offers transition support. Logistics involve manufacturing in China, global 3PL fulfillment, and a lean inventory model. The automated Shopify store requires minimal oversight, with growth potential in expanding product lines, launching on new platforms, and broadening international reach.
The acquisition includes domains, a Shopify store, branding assets, a content library, social media accounts, a sizeable email list, supplier relationships, operational systems, and post-sale support. This presents an opportunity for investors to acquire a scalable, profitable eCommerce brand.