The owner is selling their profitable business due to time constraints from other commitments, despite its steady income without recent active management. The business, suitable for scaling, has generated $206,453 in the past year from 2,644 fulfilled orders, with an average order value of $80.26. It boasts 9,415 email subscribers and a wealth of user-generated content from a loyal customer base. Sales are driven by successful advertising campaigns on platforms like Instagram and Facebook, alongside organic social and search channels, referrals, and automated emails. To maintain operations, key tasks include customer service, order fulfillment, and periodic advertising updates. The business has long-standing supplier relationships, with international orders managed by a private agent in China and U.S. orders through a warehouse in Georgia. The customer demographic is global, highly engaged, and includes a significant number of parents using baby registry websites. This engagement is reflected in frequent content contributions from users. Financially, the business has remained profitable each month, with peak profitability typically from November to May. Despite minimal weekly involvement by the current owner, the business presents substantial opportunities for expansion under more focused management. All necessary supplier contacts will be transferred to the buyer upon completion of the sale.