Founded in 2017, this authoritative website focuses on educating current and potential cat owners, offering a range of valuable information for the feline community. Boasting a domain rating of 66 and strong links from various reliable sources, the site has developed a niche authority in pet care, particularly in the cat space. Primarily US-based, most visitors arrive through organic SEO, drawn by interest in adopting cats.
Revenue is generated mainly through Ezoic and Adsense, contributing 90% of income, alongside direct advertising purchases from breeders and a modest yet growth-potential Amazon affiliate scheme. Historically, earnings per thousand visitors ranged between $18-28, fluctuating in response to market conditions.
The business is for sale as the current owner, an experienced online business expert with multiple commitments, has been unable to devote adequate time to this project. Noted for extensive expertise in digital marketing, they aim to redirect resources to larger ventures.
Ideal for those seeking an immediate cash-flow business in the pet industry, the site offers substantial growth opportunities, particularly via enhanced content strategies such as reviews and strategic ad placements. The business comes with a 2.2k subscriber email list, a 2k member Facebook group, and is enrolled in a partnership program providing additional benefits and earnings potential.
Assets included in the sale encompass brand assets, domains, marketing materials, documentation, social media accounts, and the complete range of website content and files. The buyer will need to uphold an existing agreement with Ezoic, offering initial premium benefits and ongoing earnings advantages.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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