A two-year-old e-commerce company specializes in unique tea blends packaged in biodegradable tea bags. Renowned for its distinctive Blueberry Butterfly Tea, this blend uses butterfly pea flowers, causing the tea to change color from blue to purple when lemon is added. The company enjoys a strong social media presence with 150k TikTok followers and 13k on Instagram. It has built a loyal customer base, with a 12% return rate and an average order value of $35.20. The company operates with over 150 biweekly and monthly subscribers and sources its ingredients from two U.S.-based suppliers with a lead time of 14-30 days. Packaging is sourced from China with a lead time of 20-30 days. Operations are run smoothly by a team of four, including part-time workers and a virtual assistant handling order tracking and customer service. The business has cultivated a dedicated customer base mainly from the U.S., consisting largely of middle-aged to older women, through TikTok advertising, social media, and word-of-mouth. Financial success has been driven by returning and organic customers, with minimal advertising costs. The company's strategy for additional growth includes expanding onto Amazon and in physical storefronts to increase accessibility. With a focus on health, wellness, and sustainability, the company aims to provide a convenient and eco-friendly tea option. The decision to sell the business stems from the owner's recognition that it has outgrown their operational capabilities.