This document outlines a yoga and wellness information site, which changed ownership in 2021. Initially established in 2019, the site features original content and photos showcasing various yoga poses. Although the original owner's name was changed for privacy, the persona remains rooted in reality. The yoga market expanded during the pandemic, positioning this site within a vibrant niche. The site has seen a slight decline in organic traffic due to outdated content, but primarily attracts users from the United States, reporting nearly 120,000 sessions over the past year. It also has a Pinterest account with over 3,000 followers and generates a portion of its traffic through this platform.
The site earns income through display ads and affiliate marketing, featuring programs like Amazon affiliates and a partnership with a prominent yoga mat brand. Over the last nine months, the site generated an average monthly income of approximately $386. There are few expenses, mostly related to hosting and affiliate programs, resulting in a monthly average profit of around $348. Assets included in the sale are the domain, content, original images, a mailing list with 460 subscribers, and lead magnets. The current owner plans to sell to focus on a travel niche site. Opportunities for growth include enhancing affiliate programs, refreshing content, and expanding key content areas. The new owner will also receive 30 days of post-sale support for an easy transition.
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