The business offers a content-rich online platform with 100% unique, well-researched content backed by scientific literature to enhance credibility. The platform attracts over 100,000 visitors each month and generates a stable passive income of over $5,000 monthly. There is significant potential to increase revenue by 2 to 3 times through enhanced social media exposure, e-commerce integration, or accepting guest posts. Notably, the platform has been recognized by leading brands in the mattress industry, enhancing its credibility and potential for future partnerships.
Operationally, the platform publishes approximately three articles weekly. The minimal time commitment required for operations is around two hours weekly, focused on final content approvals. Website visitors primarily come from the United States, accessing the platform via search engines like Google and Bing, as well as Pinterest, with a return visitor rate of about 1%.
Financially, the business enjoys consistent earnings which tend to increase by around 20% in the fourth quarter and during mattress sale holidays such as President's Day. Profitability improves when content production costs are optimized and revenue increases. The sale of the business includes all associated assets, such as the website and social media accounts. The existing freelance writing team is available to continue operations, or a new owner can opt to employ their own content creation team. This creates an opportunity to seamlessly maintain or enhance the business's current growth trajectory.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More