From December 1 to January 14, a business utilized TikTok ads, generating impressive results amounting to 57k. The ads were discontinued on January 14. To further develop this venture, it is suggested to run advertisements on several platforms like Facebook and increase the advertising budget. Although the initial results were notable with high margins, the team is not planning to scale the store themselves, as they are focusing their resources on a prior project. Emphasizing content improvement and increasing user-generated content (UGC) is proposed to enhance results. Opportunities for business optimization and growth remain, with potential in branding and building a social media presence. Additionally, exploring email marketing could contribute to scaling the store to exceed 100k monthly. Despite the absence of active ads, the store continues to make sales, indicating persistent demand for the product. The decision to sell the business arises from the team’s commitment to a different project initiated before this store, prioritizing their time and finances on it. Reflecting on the store's potential, media buying adjustments could potentially help the business achieve 100k in monthly sales due to the strong product demand. The suggestion indicates a belief that with dedicated effort, strategic media buying, and exploration of untapped marketing channels like email and social media, the store could significantly increase its profitability and reach.