The text provides an overview of a two-year-old online store in the furniture and homewares market. The business, operating under a dropshipping model, works with eleven Australian suppliers to offer a vast array of products across 300 collections, generating over 23,000 online orders. Total sales in 2021 were AUD 3.9 million, marking a 523% increase. It employs a comprehensive omni-channel marketing strategy through Google Ads, Facebook, Microsoft Advertising, and more, managed by a Melbourne advertising agency. The store has over 47,000 subscribers in its Klaviyo platform, utilizing automated email flows to maintain engagement. Its customer base is predominantly female and aged 25-44, with a return customer rate of 5.34%.
Operationally, the store features automated inventory and order management systems, with customer service handled via the Gorgias platform by two trained support staff. Financially, the store operates with a markup of 1.65x, achieving a net profit of AUD 531,000 in 2021. The business is exploring potential new supplier partnerships in niches like wall art and kitchen appliances.
Included in the sale are domains, a Shopify Plus store, marketing accounts, customer databases, social media accounts, and more, accompanied by 30 days of transitional support. The owner is selling due to personal reasons and believes the store has the potential to reach an 8-figure valuation with further investment and growth. The business also engages in CRO and SEO programs to improve its online presence and conversion rates.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More