This is an established Australian eCommerce brand specialising in custom pet portraits, founded in 2020 with over five years of trading history and a seven-figure cumulative revenue track record. The business operates an in-house printing and framing model, giving it full control over quality, margins, and turnaround. It also has a proven B2B revenue stream with a major national pet brand placing recurring bulk orders.
Key Highlights
Seven figures in cumulative revenue since founding
Conversion rate of approximately 5.7%, well above typical eCommerce benchmarks
Repeat customer rate of approximately 24%
Net margin of approximately 34% with gross margins of approximately 68 to 73%
16,000+ email subscribers built primarily through organic growth
6,700+ social media followers with organic engagement
In-house production model supporting strong margins and product consistency
Active B2B channel with a major national pet brand placing bulk orders
Low ad spend relative to revenue. Clear upside through scaling paid acquisition.
Reason for Sale
The founders are looking to move on after building the business from the ground up over five years.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More