The business has achieved over 100,000 in earnings this year with a trademarked, established brand in the beauty industry. It offers a unique skincare product that has seen a monthly increase in new customers, as well as a strong base of returning customers. This presents significant opportunities for new owners to scale and grow market share within the skincare segment. Operations are streamlined with products being manufactured in China and stored at a major US warehouse through a fulfillment service. There is a strong relationship with the supplier and forwarder, allowing bulk purchasing to lower unit costs, with additional stock stored at the supplier’s warehouse. This strategy effectively reduces both cost and lead time. Advertising performance has recently seen a pay-per-click advertising cost of sales at 49%, though there has been a profit margin increase of nearly 30% since September. This improvement came despite experiencing competitive interference on the listing from other sellers. The primary customer demographic consists of females aged 22-54. The business engages heavily in giveaways and collaborations with influencers, primarily on a gratis basis, to enhance brand outreach and customer engagement. This approach fosters a deeper connection with the target audience while expanding the product’s visibility across potential new customers.