In October 2021, a hosiery company achieved unprecedented success, marking it as the best month in its history with a 222% month-over-month sales increase, generating $22.55k from its Shopify store and close to 400 orders. Notably, its Amazon orders saw a 58% boost. Founded by a couple with extensive marketing backgrounds, the brand aims to provide women with comfortable, stylish hosiery, moving away from restrictive control tops. The product features U.S.-made low-rise tights with a unique "stick" strip for a secure fit. Their strengths include a strong brand identity, unique sizing options resulting in a low return rate, and recognition from notable publications. Opportunities for growth include expanding retail presence beyond e-commerce, leveraging a loyal customer base, and capitalizing on a robust affiliate marketing program. Operational efficiency is maintained with minimal staffing, focusing on marketing, customer service, and manufacturing coordination. The core customer demographic is women aged 35–55, with significant engagement across social media platforms and strong organic search results. Financially, the company experienced a downturn during COVID-19 due to reduced demand but forecasts a rebound as normalcy resumes. There's potential for accelerated growth with overseas manufacturing connections. The sale of the company includes trademarks, partnerships, marketing assets, and in-stock inventory. The brand holds strategic partnerships and celebrity endorsements, further solidifying its market position. The narrative emphasizes the demand for comfortable hosiery options that cater to diverse body types and modern women’s preferences.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
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1. Agreements & Contracts.
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2. Conduct Due Diligence.
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