As of mid-October 2021, the health and wellness blog in question faced revenue and traffic challenges in July due to a Pinterest filtering error but has since rebounded. Current mid-month revenue stands at $990, aiming for $2,000 monthly. The blog, which focuses on diet and meal recipes for women’s fitness goals, has shown potential for revenue growth, with projections indicating $1,800+ by November 2021. The site comprises 103 posts, predominantly driven by social traffic from an established Pinterest account with 1.5M monthly impressions. The business has proven resilient to Google’s updates and experiences growing organic traffic. Revenue is primarily generated through Mediavine ads with some contributions from Clickbank, although the latter is not included in the stated revenue figures. The blog operates with minimal direct management, supported by a virtual assistant responsible for Pinterest postings.
Growth opportunities include optimizing SEO, extending to platforms like Instagram or TikTok, building an email list for repeat traffic, and exploring additional revenue streams through affiliates, ad space, or branded products. The site was acquired in October 2020, and while the current owner had intended to expand it, they are now shifting focus to a new tech venture, leading to the business being listed for sale. Ideal buyers include those with strategic portfolios, experience in SEO, or new website owners seeking to generate income while exploring SEO strategies. Key assets include brand elements, domains, marketing materials, social media accounts, and comprehensive website files. Post-sale support will be provided with no inventory included.