An established e-commerce business, founded in 2012 in Scottsdale, Arizona, is being sold at a competitive price due to the current owner's need to step away for personal reasons. This business has been notable for empowering women through fashion, achieving substantial success with $100 million in e-commerce sales, 50 million site visits, and 1.6 million orders shipped. Additionally, it has a strong social media presence with a significant following on platforms like Facebook, Instagram, and Pinterest. The business's assets include a 12-year-old Shopify store, comprehensive customer data, a significant online following, an active review platform, a custom app with live sales functionality, Google Analytics data, domains, trademarks, and a detailed affiliate list. The owner offers a $150,000 cost of goods on hand and an exclusive self-tanning product with a full-price purchase agreement. The business saw remarkable growth through an affiliate program launched in 2020, with annual sales increasing significantly from 2019 to 2021. However, due to personal health issues, the founder has scaled back the business operations, leaving the affiliate program dormant but intact for reactivation by a new owner. Despite reduced operations and product releases in 2023, the business still achieved notable sales figures. The seller seeks an experienced buyer capable of revitalizing the brand and acknowledges the potential for substantial growth through existing frameworks. The founder is open to offering seller financing and retains a 10% equity share while providing ongoing support for a seamless transition and future success. The opportunity offers significant potential for increased product releases and revenue growth.