Founded in 2006 in Long Beach, California, this jewelry business began in a home studio initially run by an individual inspired by a pendant gift. Starting with necklaces crafted from artwork sealed in sterling silver, the business sold its unique designs at art shows and local boutiques. Customization opportunities soon drew more customers, and larger orders came from organizations interested in unique gifts and fundraising items. An online shop was launched in 2009, broadening its reach. In 2011, the founder met their future spouse, an artist with their own business. Marrying in 2013, they established two flagship brands within a brick-and-mortar store named after them, located in Indiana. This store became the first to feature a jewelry bar, allowing customers to create personalized jewelry from a variety of handmade components. In 2022, the jewelry bar was introduced to the wholesale program, resulting in significant growth, achieving over $450,000 in sales by collaborating with more than 200 independent shops across the United States and Canada. This endeavor shifted the business model towards a B2B focus, primarily selling through a prominent wholesale channel. Known for high performance, they are often recognized as a top shop on the platform and project continued success into 2026. Marketing efforts on this channel reportedly achieve a 9.5x return on ad spend, reflecting strategic business acumen and sustained growth.