ourCommonplace is an ethical and sustainable online marketplace offering a curated selection of fashion, beauty, accessories, and home goods. Launched in 2019, the platform connects conscious consumers with values-aligned brands through a modern, commission-based dropshipping model. To maintain high standards, each product must meet at least two of our six core values: Woman-Owned, BIPOC-Owned, Sustainable, Ethical, Cruelty-Free, and Toxin-Free.
Each vendor agrees to provide free shipping to U.S. customers, creating a smooth and attractive shopping experience that helps build loyalty and drive repeat purchases. We also offer international shipping to serve our growing global audience. With over 65 vendors and more than 4,000 carefully curated products, ourCommonplace has developed strong, reliable partnerships with values-aligned brands.
The business has been featured in major media outlets such as Vogue, The Zoe Report, and Yahoo!, boosting its credibility and visibility within the conscious consumer space. With consistent product quality, reliable fulfillment, and minimal operational overhead, ourCommonplace is well-positioned for continued growth.
Operations:
ourCommonplace is managed by a dedicated two-person team that oversees daily operations, customer service, and vendor coordination. The platform is built on Shopify (Basic Plan, paid through April 2026) and uses the Convictional app to automate product syncing and order fulfillment. Because of the dropship-based model, there is no inventory to manage, allowing for highly efficient, scalable, and low-touch operations.
To support a seamless transition, we’ve created internal training materials covering Shopify setup, product integration, and the Convictional system
Technology:
The business is powered by a streamlined tech stack:
- Shopify (eCommerce platform, Basic Plan)
- Convictional (vendor onboarding, product syncing, fulfillment)
- Google Analytics (performance tracking)
- Klaviyo (email marketing automation)
- Later, Planoly, Tailwind (social content scheduling)
- Canva (design asset creation)
- ShareASale & LTK (affiliate marketing)
- MOZ & Ahrefs (SEO tools)
- Linktree (Instagram bio link management)
Financials & Performance:
The business enjoys steady traffic and strong brand recognition, with over 64% of visitors arriving through direct sources—indicating loyal, returning customers. The lean, dropshipping model ensures low overhead and provides a scalable, low-risk foundation for further growth.
Why Sell This Business?
ourCommonplace offers a turnkey opportunity for a buyer ready to scale a mission-driven business. All core operations—vendor relationships, order fulfillment, customer support—are fully in place and functioning efficiently.
What the business now needs is a focus on marketing. With a strong operational foundation, growing brand awareness, and a loyal customer base, the right buyer can significantly increase revenue through strategic advertising, partnerships, and content-driven growth.
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