The business in question is an ethical and sustainable online marketplace that launched in 2019, offering a selection of fashion, beauty, accessories, and home goods. The platform connects conscious consumers with brands that align with its core values, such as Woman-Owned, BIPOC-Owned, Sustainable, Ethical, Cruelty-Free, and Toxin-Free. Vendors on this platform provide free shipping within the U.S., and international shipping is also available. Hosting over 65 vendors and 4,000 products, the marketplace has gained credibility through features in major media outlets, leading to strong partnerships and visibility. The operation is efficiently managed by a two-person team using a dropshipping model, which eliminates the need for inventory management. The platform utilizes Shopify and several other digital tools like Convictional for operations, as well as Google Analytics, Klaviyo, and various social media scheduling apps for marketing and performance tracking. Financially, the business benefits from low operational costs and enjoys steady traffic with a majority of visitors being returning customers, indicative of a loyal customer base. The marketplace is now seeking a new owner to scale the business, as existing operations such as vendor relationships and customer support are fully optimized. Minimal marketing efforts until now present an opportunity for growth through strategic advertising and partnerships, making it an attractive investment for a buyer interested in a mission-driven business.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More