A private label brand specializing in the Home & Lifestyle / Wellness sector operates exclusively on Amazon FBA, offering a streamlined and automated business model. The enterprise features two primary ASINs with commendable social proof, boasting ratings of 4.4★ and 4.3★ with 292 and 70 reviews respectively. Included in the sale is a USPTO Registered Trademark under the Amazon Brand Registry, enhancing brand credibility. The business maintains a total physical inventory valued at $33,700 USD, predominantly stored at US Amazon FBA fulfillment centers, with additional stock ready at a supplier in China. This venture is a fully Amazon FBA business, with products manufactured through an established Chinese supplier relationship, ensuring a competitive average cost of goods sold (COGS) of approximately $3.47 per unit. Operational efficiency is achieved through automated processes for order fulfillment, customer service, and returns via Amazon FBA logistics. The business presents a lucrative growth opportunity for a knowledgeable Amazon operator, as it has generated $195,536.61 USD in gross revenue over the trailing 12 months. Potential exists for enhanced profitability through PPC optimization and refined pricing strategies. The sale includes key assets such as an active Amazon Seller Central account, a USPTO Registered Trademark, and direct supplier and manufacturing contracts. The financial overview indicates an asking price of $65,000 USD, inclusive of full inventory and brand equity, with reasonable offers considered. Also offered is 30 days of post-sale onboarding support from the seller.