The financial analysis covers the store's performance since its launch on July 20, 2026, focusing primarily on the USA market, which serves as the main target area. International test campaigns in Europe and Worldwide were discontinued due to underperformance, redirecting efforts to the USA. In total, the store processed 513 orders, with 124 stemming from international markets. The overall conversion rate stood at 2.47%, and the average order value (AOV) was $56.42. In its best month, August, the total revenue reached $13,294.92 with $6,376.21 spent on advertising, resulting in a return on ad spend (ROAS) of 2.09. Focusing exclusively on the USA, there were 389 orders, yielding $22,336.52 in revenue and $9,882.61 after accounting for ad spend. The USA market boasted a conversion rate of 2.76% and a slightly higher AOV of $57.77. In August, revenue from the USA alone reached $8,858.96 with ad expenses of $3,392.35, achieving a ROAS of 2.61. This stark contrast in performance between the USA and international campaigns justified the focus on the US market, as the non-USA campaigns yielded a ROAS of only 1.49. Other noteworthy metrics include a revenue per visit of $4.68 and an additional $1,574.23 gained from post-purchase upsells. Recent performance saw a dip due to increased advertising costs and a shift in project focus, indicating that improved management is needed to regain August's performance levels.