This direct-to-consumer skincare brand highlights a flagship product focused on treating dark spots, generating substantial revenue and profit over the past year. With $9.4 million in revenue and a net profit of approximately $1.77 million, the brand boasts an 18.8% net margin and a gross margin of 80.4%. A considerable portion of revenue, about $418,592 monthly, comes from 30,843 active subscriptions. The business carries a significant inventory with an estimated retail value of $12.5 million, though this is separate from the business's asking price. Advertising played a critical role with historical ad spending around $6 million, yet aligning this expenditure more closely with revenue presents an opportunity for margin improvement. The owner invests 15–20 hours weekly primarily overseeing marketing efforts.
Operations are streamlined with a team handling day-to-day functions; they include creative strategists, video editors, customer service, and teams focused on TikTok and Amazon. The brand’s products are manufactured overseas, with orders fulfilled from South Carolina. Customer acquisition heavily relies on paid social advertising, with substantial subscriber engagement driving repeat orders. Monthly revenues have seen fluctuations, peaking at $1.48 million but later experiencing a decrease. Ad expenses remain the largest cost item, comprising 55.5% of revenue annually.
An asking price of $5 million is positioned for the business, with inventory available at an additional cost based on its landed value at closing. The seller seeks cash transactions or a combination inclusive of seller financing. No add-backs or seasonality patterns are apparent, and diligence will verify financials and subscriptions. Updated details are correct as of November 9, 2026.
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