$265K/yr paracord kit brand, +41% YoY, with 1.1M-subscriber YouTube creator partner. $49.4K SDE, $40K inventory included. Easy to operate in a small garage
The business, a Shopify store selling paracord kits and supplies, reported $267K in sales for the period from July 2025 to June 2026, an increase from $187K in the previous year. Kits are being developed in collaboration with a well-known paracord creator who has a substantial YouTube following. The business attributes its revenue to kit and cord sales supported by Google Ads, email marketing, and tutorial videos. Adjusted owner earnings are noted at approximately $48.6K, with the inclusion of inventory valued at around $40K in the total price. The email subscriber list consists of 6,133 individuals, mainly hobbyists and makers, with a substantial portion of the customer base coming from the influence of the collaborator's YouTube channel and Google Ads, predominantly within the U.S.
Operations are managed by a paid team costing about $57K annually, yet a solo owner could feasibly run the business in roughly 20 hours a week. The business has not yet explored selling on platforms like Amazon, Etsy, Walmart, or eBay, presenting potential growth avenues. Financial records show a $38K loss due to operating expenses and a $25K one-time inventory adjustment.
With the owner shifting focus to other ventures, the business is listed for sale at $79,000 as an asset sale, which includes the domain, store, ad accounts, and inventory. Owner financing is an option, and transition assistance, including introductions to key collaborators, will be provided by the current owner.
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