Two friends initiated a venture selling products on an online retail platform. They source their merchandise from China, implementing their own custom modifications. Their flagship product has garnered 200 reviews and is available in several European countries, including Spain, France, Italy, and Germany. The business encompasses various aspects, such as listings, supplier agreements, branding, and web presence.
For operations, they rely on a trustworthy supplier in China, purchasing through an online marketplace and importing via sea freight. These shipments are then sent to a storage and distribution center. Their target customers are final consumers, particularly those who frequently engage in activities like gym workouts.
Financially, the business has seen a dip in profitability due to investments in products that did not perform well. The founders have decided to sell the business because both are expecting to become parents soon and feel they no longer possess the initial enthusiasm required. They acknowledge that the business would benefit from an injection of energy to propel its growth and further establish the brand by launching more products.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More