A Netherlands-based e-commerce business is offering two established Benelux trademarks, with a five-year operational history and no employees. The company markets two main brands: one specializing in optics and outdoor products sold through multiple online channels including their own multilingual Shopify store and various European Amazon sites; the other focuses on adult products and primarily sells via Bol.com, where it has shown significant growth. Fulfilment operations are outsourced to a Dutch third-party logistics partner, and relationships with two Chinese suppliers are in place, with the transfer of these relationships included in the business sale.
Currently, there is no active SEO program or social media presence for either brand, representing significant opportunities for growth. The business operates with an automated back office, with tasks like purchasing, inventory planning, and customer service largely streamlined and supported by documented procedures. It requires an estimated 10 to 20 hours per week from its two founders, who are offering up to 12 weeks of post-sale support.
Revenue is primarily generated from Bol.com, although there is notable growth in Amazon EU sales. Despite declining revenues due to increased competition and advertising costs, the business has improved cost discipline, resulting in increased profitability. The business is sold as one package at €55,000, excluding inventory, as part of an asset sale. Special considerations include the predominance of the Dutch market, legal and logistical requirements specific to the EU, and the advertising restrictions associated with the adult product category. Detailed financial and operational documentation is available upon the signing of an NDA.
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1. Agreements & Contracts.
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